You have just published a great new blog post and you are so excited that you’ve shared your knowledge, ideas and expertise with the world. But what next? If you don’t promote your blog post, how will anyone know about your content?
Knowing how to promote your blog posts is necessary if you want to get more visitors across the web and build your own audience. There are some cool content optimization tricks you need to be aware of if you want to make that happen.
Even great blog posts can go unnoticed without a proper content promotion strategy!
I am going to show you a step-by-step way of using techniques that will help you promote your blog post but at first you need to have high quality content; otherwise your promotion efforts will be failed.
1. Write a Powerful and Compelling Title:
A powerful blog post title makes all the difference! Make sure, you have crafted an attention-grabbing headline. A good headline cuts through the noise in the internet world so your message stands out. The majority of the web users use the post title to decide whether or not to read your article.
It doesn’t matter how good your article is, if your blog post has a weak headline, it won’t get read. So take your time to write the blog post titles. You should treat your post title as a mini advertisement copy for your work.
2. Use Multimedia Content:
You can grab viewer’s attention with different types of content, like: images, infographics, videos, slide embed posts etc. You need to explore creative ways to present your content and give users a strong reason to click your link.
3. Make It Easy to Share Your Blog Post:
It is really important to make sure that the social sharing icons are really clear, visible and working properly on a mobile device.
4. Use Google Plus Effectively:
Google plus has lots of untapped opportunities to promote your blog and drive traffic to it. Google+ Communities provide a fab way to expand your reach and digital networking. Communities are online groups or interactive forums. If you engage in the communities pro-actively, you can build your authority and present yourself to a large audience group.
5. Build an Email List:
Yes! We all are aware about the spammy marketing Emails that we get every day. But you are definitely making a Huge MISTAKE if you are not building an Email list. To drive impressive amount of traffic to your blog through emails, you need to get a great email list for sure.
6. Pin Your Images at Pinterest:
Now, Pinterest is the 3rd most popular social media platform. According to the latest Shareaholic Social Media Traffic Report; Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. If properly you utilize Pinterest, it becomes a striking platform for visual storytelling and can drive potential visitors to your website.
Some Pinteresting tips:
- Choose an eye-catching and interesting image from your blog post to pin.
- Make sure that the title of your blog post is visible on the chosen image.
- Add keywords in the description section.
- Mention influencers for engagement, you can @ mention them on Pinterest.
- Keep Your Pinned content descriptions between 200 and 300 Characters.
- Including Calls to Action is must.
7. Use Facebook to Increase Your Reach:
10. Use Facebook to Increase Your Reach:
Facebook offers a great opportunity to promote your content. This helps the visitors. Share it and grow your blog post reader.
Use Cool Images:
Use full sized and relatable images to make your blog post visually appealing and you are definitely going to get more Likes, Comments and Shares.
Make Your Updates Short:
People don’t like too much text in a social media update. Also remember that lots of your Followers and Fans are using Facebook on mobile, too. So keep this in mind when you’re creating your Facebook post.
Include a Call to Action:
Always use a strong call to action to drive social media traffic to your website.
Respect Your Audience:
People don’t like spammers. Don’t spam and Add Value (Please!).
Some Facebook Statistics:
- Image posts get 39% more interaction.
- Shorter posts get 23% more interaction
- Question posts get 100% more comments.
8. Use Twitter Wisely:
If used properly, Twitter can drive lots of traffic back to your blog. But simply tweeting the title of your blog post with a shorten link back to the content will not going work. Use short and thought provocative tweets, hashtags, people @mentions and visually appealing images wisely.
Some Interesting Twitter Statistics:
- Engagement rates are 17% higher on weekends for brands.
- Retweets have been shown to be highest around 5pm.
- For clicks, the best times seem to be around noon and 6pm.
- Tweets with image links get 2x more engagement rate.
- Tweets with less than 100 characters get 17% more engagement rates.
- Tweets with hashtags get 2x more engagement rates.
9. Reddit It:
Reddit, the cyber-culture phenomenon, is an awesome content-sharing community where users vote and comment on various links, GIF images, original ideas and experiences, questions, photos, videos etc. that they find share-worthy. Reddit calls itself ‘The Front Page of the Internet’ and for many people on the web – it is really just that.
Yes! Like Facebook, Twitter, Pinterest and Google Plus! Reddit is not a perfect platform for all the online marketers. You can’t utilize your Reddit account like some people utilize their Facebook pages or Twitter accounts. Reddit says ““It’s perfectly fine to be a redditor with a website, it’s not okay to be a website with a reddit account.”
Redditors are young, tech savvy, geeky, curious and internet literate. The Reddit culture is really tough and challenging if you don’t have a thick skin or you have a low tolerance. Success on Reddit Community depends on your niche industry and how you present yourself and your posts. When pitching on Reddit, You have to remember that you are dealing with the toughest crowds on the web. The Redditors are tough people who will voted you down painfully or blast you in the comments section.
When you are going to use Reddit, at first check out the Reddit Etiquettes , Rules, FAQs and Self-promotion page carefully.
Things to Keep in Mind:
- DO NOT post only your content.
- If you are down voted, DO NOT ask the reason; no matter how badly you want to know that.
- Post title is the most important part on Reddit. So use eye-catching titles.
- Be a real person.
- Bring something new to the audience.
A successful marketing strategy that using Reddit can:
- Drive traffic to a website/blog.
- Increase awareness about your brand or about a particular event.
- Improve brand reputation and extend digital reach.
How to Submit a Post on Reddit?
Write Attractive Title:
Your creativity with words will shine here. Make the title short and to the point. Controversial or weird titles do very well on Reddit.
What Kind of Posts Work on Reddit?
- Personal experiences.
- Educational facts
- Video games
10. Share Your Blog Post Multiple Times:
Only content creation alone can’t drive traffic to your website. That’s where content promotion comes in the picture.You absolutely need to promote your content multiple times on various channels to get it in front of your target audience.
If you are running an online business, your audience may span time zones around the web. By scheduling your social media content to go out over multiple days and times, you can ensure that more people will see your content.
Some Additional Pro Tips:
The internet is a relationship economy – it runs by help me and help you formula just like give and take. To promote your content smartly, at first you need to promote other people’s content and build relationships with other people in your niche.
One of the big mistakes that I see many online marketers making is to treat the social media platforms like advertising platforms. It is spamming and the ugly truth is that people don’t like spammers. Your content is for your audience, not for you.
So give your audience a valid reason to read you blog post.